Move

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Inspiration

Inspiration comes from anywhere, that’s what they say. I get inspired by great ads, great creative and good ideas. And this.

“The Rosewood movement was started by US rapper Kanye West in August 2010 and according to him, the Rosewood movement is mainly about having class and manners as well as being able to dress awes-mazingly. People that want to be down with the movement also have to start pulling out chairs for your lady, opening up doors and such. Other requirements include calling your grandmother on a daily basis and taking care of your kids.”

Apart from the word ‘awes-mazingly’, which is shit, I like this.

Chivalry ain’t dead, it just got a lot hotter over the years.

Booked

I’ve got a VISA so they’ll let me in.

I’ve booked and paid for my flights, to and from, so I’ll get there.

I’ve got an internship for 4 months, so I’ll have something to do when I get there.

I’ve got places to stay at least for a short while, working on long term, so I won’t be homeless.

Now I just have to wait and save up money so I can go to JCrew and buy a winter wardrobe as soon as I get there.

Would you read this magazine?

This is just the coverpage for our business-plan, but it portrays an idea. I hope.

Big things poppin’

Alright, there’s no need to not write about it anymore. I’m going to New York in November, for an internship att the International Advertising Association.

I start my internship on 15 November. About 63 days, 7 hours and 59 minutes from now. Approximately.

I’ve kept from writing or talking about it too much, apart from with my closest friends, because some things haven’t been finalised yet and I guess it’s some sort of fail-safe precaution. Silly, I know, but I didn’t want to jinx it by telling too much before everything was set. It still isn’t, but what the hell.

When I fly over to the US it will also be the death of this blog. It’s been done, and I’m over it. I’ll start up something new with a different angle, probably a lot more about what I’ll actually be doing over there. I might keep posting until I leave, it’s all unclear at the moment.

On another note, if anyone wants to rent a part in a beautiful apartment between Nov 10 and Mar 10 or so, just holla at me.

Calm down

I got this.

It’s a strange thing, blogging. I feel bad when I don’t post anything, but I also feel like I don’t have anything to write and what good is a rant about nothing (there goes half of my posts, ever)?

But, I have something new coming up. Something big. Something I’ll want to write about and you’ll want to read about. It’s a bit too early to start that up, and until then I’ll keep posting here.

Colloquial Australia

This is not a critique, not by any means, merely an observation that Australia must be (one of) the most colloquial countries in the world. And I am talking about language here, but I guess it does apply across the board, so to speak.

I wouldn’t say that Swedes are brought up to speak very formally and I don’t know if it is a personal thing, but I’ve always thought a certain level of formality to be expected when corresponding with unknown people. Especially in business-relationships.

I just recently sent an email with a query to our real estate agent. It was not a lengthy, or formal, email, but I sent it with the usual courtesies. You know, a greeting, some semblance of grammar, structure and ‘kind regards’ at the end. The basics, basically.

“thats fine mate” was the reply.

I wasn’t offended, not by any means, but it did surprise me a little bit. And when I came to think of it, Australia is a pretty colloquial country in general. More than any other country I have visited at least, and that’s a fair few (globetrotter five).

It realize that this really isn’t anything new. Australians are after all known for being laid back, fun-loving weirdos wearing leather hats (with shark teeth on them) and carrying big knives.

You never regret it afterwards

My dad’s mantra. I used to hate it when he said it, it meant that he was intent on getting me to come out running with him and he usually wouldn’t take no for an answer. He’d just repeat that silly, disgusting, logically sound and inescapably true sentence.

4-5km and 3 sets up and down the longest set of stairs in the world. You never regret it afterwards. Thank fuck for that, because I regretted it several times during.

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Ideas – the bridge between logic and magic.

Very inspiring class today, with Mr. Jon Steel. He was talking mostly about ideas, what makes them good and how to have good ideas. Or how to create an environment for others to have good ideas. It seems like even though advertising is an extremely competitive, pretentious and egotistical business in general, the people who have been the most successful are the ones who do not care about taking credit for the idea, the creative, the planning or any of it. The whole team takes credit for the whole campaign. It’s a nice thought.

Good ideas are simple. Good ideas are personal. Good ideas are surprising. Good ideas take the wider view.

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I also bought two books. Truth, Lies & Advertising and Perfect Pitch, both by Jon Steel. I have heard good things about both and looking forward to the read.

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I hope my hot neighbour will be in the gym tomorrow before work, she usually is. I like to think that we have some mutual understanding. We are always the only two working out there in the mornings. I don’t know what that understanding would be, though. Maybe that she knows I’ve got a small crush on her. Surely she’s noticed that I try to smile a little bit extra for her when I stumble in barely awake and get on the treadmill or rowing machine. She always smiles back. It’s a nice relationship.

What the fuck is my social media strategy?

I am so sick of social media strategies. I was sick of them before, but seeing as Australia is about 2 years behind everything I get to re-live everything, including things I was fed up with when I came over here. It’s not that I don’t think it works (Old Spice increased sales with 105% after that YouTube campaign, you know that Old Spice ad. everyone knows it, see?), it’s just that we’ve heard all of it already.

“Amplify word of mouth by motivating influencers”

“Provide brand ambassadors with compelling conversation hooks to enter into communities and fuel advocacy”

And so on and so forth. Want more? Visit this brilliant site to fill all your social media cliché needs.

http://whatthefuckismysocialmediastrategy.com/

It’s way to reach people, isn’t that enough?

That is all.

Drive-by idiots

As we’re walking home, a guy leans out of a passing car and yells “Oi!”. We brace ourselves for the usual “You fuckin’ fags!” or something like that. I actually considered a pre-emptive “Fuck off!”.

Turns out, this guy wasn’t like the usual Perth drive-by-screamer. He yelled “Serious question – did you fall from the sky? Cause you’re an aaaangel!”. We were stunned, and then we laughed. Apparently not all idiots in cars in Perth are idiots. Until they turn the car around and come speeding by in the other direction yelling “You fuckin’ fags!” to people on that side of the street, that is.